* The percentage of the people who are loyal to the brand In the game, a brand loyalty rating (with a rang of 0 to 100) represents the two main dimensions of brand loyalty: If a customer continues to purchase a brand even in the face of competitors with a superior quality and/or lower price, then there must be a substantial value placed in the brand itself.
Maybe if you post the save file, we can check out whether it's abnormal or not, or need a patch.īrand loyalty measures the attachment that a customer has to a brand. (what's being produced, and what's actually being sold at the moment in retail isn't always the same) This is especially obvious when I research a tech to push their manufacturing quality down and their previous saturated product actually causing their new inferior product trouble. In a normal play, I notice that some aggressive AIs also face massive negative loyalty because they choose to set their price very high for max profit and let rating just above average. Sometimes even around the same quality but price higher, the loyalty still drops. Also if price is higher than city average and the quality is lower loyalty seems to drop faster. And the brand loyal change for every month or so (if actual product been sold). And the key to "gain negative loyalty point" is to have less product quality than the city average (notice, not local quality, but city average quality, which includes your own previous sells weighted in).
When I was testing the parent-child brand merger which requires negative brand loyalty, I notice in order to "get" more into negative loyalty quickly, I actually have to advertise.
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