

A similar system is used in the gold-based auction house for World of Warcraft and it is fairly effective in that game, the listing fee is a proportional percentage of the vendor worth of the item in question, believed to be roughly 25%.

Blizzard has decided to initiate a fee for each item listed, whether it is gold or currency, and this fee is taken out regardless of whether or not the item sells. Item flood consists of a player putting up junk items that had little-to-no value in the auction house in bulk, effectively flooding the market with things that nobody would conceivably want, making searching a difficult and frustrating prospect. Item flood was a long-time worry for specualtive Diablo fans when faced with the prospect of an Auction House.

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